Community meetings are a great way to bring people together to discuss a particular issue and brainstorm for solutions.
Try to reserve a rent-free hall for your meeting. Make sure it’s large enough, but not too large. A sparsely populated room doesn’t look good — especially if the media attend. It is much better to have a smaller room that is full. Not only does it make for a better photo-op, it brings more energy to the meeting. When choosing a place to hold the meeting, remember that the location will determine the type of audience you will attract.
Select two dedicated people to set up a planning committee of 5 to 7 people at the most, for efficiency. This core group should be able to attend all planning meetings. If possible, try to include at least one cancer expert/scientist, one community activist, one educator, and most importantly, an experienced organizer. Designate a liaison from this core group to work with the chosen speakers to develop the agenda and topics for discussion. Hold a working meeting every week to plan, coordinate, and delegate responsibilities. Don’t discuss strategy or policy at these meetings.
For in-person meetings, allocate approximately $500-$1500 for flyers, mailings and audio/video equipment rental. It is smart to hold a post-event reception so be sure to budget for some beverages & snacks.
Eight Weeks Before
Depending on the size of the community, you may choose to print 500-1000 flyers (budget $500 to $1500). These should have the title, location, purpose of the event, and a contact person’s phone number. The flyers not only serve to advertise the event, but are great for local organizations to distribute to their members. Send out invitations to elected officials, policy makers, civil society organizations, and, of course, the media! Note the focus or topic for discussion. Make a follow-up call to each elected official to confirm they received the invitations.
If possible, get a local tech wizard to volunteer to set up a simple event website to feature on local Facebook pages. The simple website would contain a nice visual and the same information as the flyer (where, when, speakers, etc.). There should also be an e-mail link to a designated event organizer, and a “what’s new” area where updates and emerging information can be posted. Depending on the volunteer’s skill level, the sky is the limit.
Six Weeks Before
Distribute flyers in places where people will see them! Brainstorm with the organizers to develop a list of strategic places and engage volunteers to oversee distribution. Be sure to deliver flyers to schools and universities.
Five Weeks Before
It is now time to select someone to be the master of ceremonies. This person will introduce the speakers and moderate discussion.
Four Weeks Before
Send a media advisory to the local television and radio stations, newspapers and freelance journalists. Make sure the media advisory includes the following information:
- time, date and location
- topic and who is speaking
- why you are organizing the event
- contact information for a designated media liaison
Three Weeks Before
Arrange for sound equipment. Reserve at least one microphone for the speakers, one for the master of ceremonies, and one for audience participation. You should also try to get someone to videotape the event so it can later be posted on the internet.
Two Weeks Before
Send another media advisory or embargoed press release to newsrooms, journalists, editors and freelancers. If possible follow up your advisory/release with a phone call. Now is the time to invite local politicians and policy makers. Try to secure a commitment for their participation, or at least the participation of one of their staff members.
One Week Before
Call those who have agreed to speak to remind them of the time, place, date, etc. Remind them of their pre-agreed time limit. If they haven’t already done so, ask them to submit their speaking notes in writing.
Three Days Before
Re-issue media advisory. Call the media to remind them of the event and encourage their participation. If they are planning to attend, ask who they will be sending. If any of the meeting organizers or volunteers has any friends, family or other contacts in the media – now is the time to utilize them.
One Day Before
Issue a press release and be sure to insert some quotes. The quotes should be from a cancer expert/scientist or community leader, and should clearly portray an idea of what will be discussed at the event. Don’t forget to include contact information for the designated media liaison.
Night of the Event
Arrive three hours ahead of time to prepare the room and to put up signs and banners. Make sure directions to the meeting location are clearly visible. Check sound and video equipment. Set up a table with educational literature. Enlist five volunteers to sign-in attendees (try to get everyone’s name, mail address, telephone number and email address). Enlist an organizer to greet media and welcome speakers and VIPs. Start the event on time! Reserve 30 minutes at the end of meeting for discussion and questions from the audience. Immediately after the meeting, host a small reception (provide some snacks and beverages) to encourage continued informal discussion.